Monday, January 2, 2017

Improve Your Website's Google Ranking

There are no guarantees and no quick schemes. If someone promises you quick results, it's probably a scam. No matter what you do, make sure you make a site that you want to visit and written the way humans would want to read it.

1.  Keyword Phrases


keyword phrase is the words you think someone is most likely to put into a search engine to find your content .what you think the subject of your page would be according to Google. You could put focus on keyword phrase and improve your site ranking. Your keyword phrase should obviously appear somewhere in your content, preferably in the first paragraph.
Again, the point here is just use the words that people are most likely to use when searching for a page about your topic. Telling people what they're about to read is helpful.


2.  Keyword Density


Google looks for when it check  pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don't try to trick the search engine by repeating the same word over and over or making text "invisible." It doesn't work. In fact, some of that behaviour even get your website blocked by google.
Give a strong opening paragraph that says what your page is actually about.
This is just good practice, but it may help search engines find your page, too.

3.  Name Your Pages 


Give  pages a descriptive name with the title . Google often displays search results as a link using the Web page's title, so write it like you want it to be read. A link called 'untitled' or with no title  nobody is going to click on it. When appropriate, use the page's keyword phrase in the title.

4.  Give Attention to Links

One of the major factors Google looks at is the hyperlink. Google looks at both links to and from your website.
Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, "click here to learn more about  blog creation" you should say: Read more about  blog creation(How to create best blog ).
Links from other websites to your website are used to determine PageRank.
You can improve your PageRank by exchanging text links with other relevant websites. Linking to your own website is fine. Be a good citizen and link to places other than your own website - but only when relevant. Banner exchanges are not effective, and pages that want to charge you for this service are often known spammers that can hurt your rank.

5. Social Networking

Social networking sites  are  good way to promote a site, but it is unclear how much it will affect your rank directly. That said, you may find that a great deal of your traffic comes from social networks, so be sure to make your content "social friendly." Add images and give your content engaging titles. 

6. Make Website Mobile Friendly​

Increasing number of people are using their phones to search for content. You want to make your content mobile-friendly for the sake of good user experience, but you also want to do it for the sake of search. There's no guessing on this one. Google has indicated that mobile-friendliness is a Google ranking signal you can use bootstrap template which will provide you best mobile friendly environment when developing site.

7.  Publish Relevant Content


Quality content is major point  of your search engine rankings and there is no substitute for great content. Quality content created specifically for your  user increases site traffic, which improves your sites authority.
Don not  forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.


8. Update Your Content Regularly


You noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

9. Metadata


Designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page.
Some Of popular Meta Tags are

Title Metadata
Responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page.

Description Metadata
Is the textual description that a browser will use in your page search return. Think of it as your site’s window display

Keyword Metadata
Are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.

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